Data reveals the blue ocean of the market, and the track is about to explode
According to the latest report from Omdia, a world-renowned research organization, the global mobile smart screen market will exceed US$12 billion in 2024, with an annual growth rate of 42%, of which home scenarios account for more than 60%, becoming the core engine of growth. This data confirms the forward-looking layout of Anhui Yixin Technology-its star product “Girlfriend Machine” has occupied 30% of the Chinese home mobile smart screen market since its launch in 2023, and the order volume has achieved a 300% blowout growth for two consecutive years. “The demand for intelligent transformation of traditional home appliance manufacturers, coupled with the ultimate pursuit of scenario-based experience by Generation Z, has spawned a window of explosion for mobile smart screens.” Yixin Technology CEO Rao Xudong said in a recent interview. As the lead standard setter of the “Mobile Smart Screen Group Standard”, the company is empowering global brands with the ODM model to promote the evolution of “cold screens” to “warm technology”.
Hard-core manufacturing: the ODM confidence behind the 30,000㎡ smart manufacturing base
In the 30,000㎡ smart display base in Huainan High-tech Zone, 8 fully automated production lines operate day and night, with an annual production capacity of over 1 million units. Every girlfriend phone produced here has passed a full set of international certifications such as EU CE, US FCC, and Japan PSE, which can meet the differentiated needs of different brands.
Technological breakthrough highlights
Display interaction innovation: 6nm process MTK octa-core processor + deeply customized Android 13 system, supporting seamless interconnection of multiple devices;
Scenario design: 8000mAh ultra-long battery life + free switching between horizontal and vertical screens, covering 8 major scenarios such as fitness, entertainment, and office;
AI empowerment experience: The accuracy of voice interaction reaches 98%, and the AI camera is used to realize real-time correction of yoga movements.
The Way to Break the Deadlock: From “Price Intra-Competition” to “Value Creation”
Faced with homogeneous competition in the digital commercial display industry, Yixin Technology has opened up a new battlefield with the “scenario-defined product” strategy:
- Home scenario: Through the integration of karaoke systems, AI fitness and other ecosystems, the average daily usage time of users has exceeded 4.2 hours, far exceeding traditional TV;
- Commercial scenario: In home furnishing stores, car 4S stores and other fields, girlfriend phones replace static display boards to achieve dynamic and interactive marketing, and increase customer conversion rate by 27%;
- Global layout: ODM cooperation has been reached with many Fortune 500 companies, and products are exported to more than 20 countries including Europe, America, and Southeast Asia.
Future Outlook: China’s Solution for the Trillion-yuan Smart Home Market
According to Strategy Analytics’ prediction, by 2025, the global shipment volume of smart home terminal devices is expected to reach as many as 1.4 billion units, among which the proportion of mobile smart screens is expected to exceed 15%. Anhui Yixin Technology, as a pioneer of the digital life revolution, will continuously unleash the momentum of innovation. With its profound accumulation of intelligent display technology and pioneering spirit, Yixin Technology will transform into a leader in digital life innovation, driving the all-round intelligent upgrade of home scenarios. We not only want the screen to “move”, but also to “understand you”. This digital life revolution initiated by enterprises in Anhui is redefining the symbiotic relationship between humans and technology.